《2012-2013年中国软件市场竞争分析》研究对象为中国软件产品市场，所涉及的销售额除特别指明的外，不包括中国的香港、澳门和台湾地区。赛迪顾问根据软件产品在计算机系统中所处的层次和作用，将中国市场的软件产品分为以下三类——平台软件、信息安全产品和应用软件。

关键词：平台软件；信息安全产品；应用软件

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Mobile advertising involves the marketing and promotion of products, services, or brand images by using mobile devices such as cell phones and tablets as a medium, with the aim to attract customers or deliver marketing messages. Mobile ad spending is defined as the total amount of money an organization invests to promote its products, services, or the brand image through mobile devices. Increasing use of mobile devices, especially smartphones and tablets, has made vendors realize the effectiveness of advertising through this medium. Overall, there is huge potential for advertisers to carefully nurture this medium to make it useful to the best of its ability.Mobile ad spending is generally analyzed by dividing the total ad spending into the ad spend on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. Ad spending can be segmented according to region, industry, or vendors. Over the last few years, the Global Mobile Ad Spending market has been experiencing an overwhelming growth rate. However, this market accounts for only 1.5 percent of the Global Ad Spending market.

关键词：移动广告；产品营销；智能手机；平板电脑

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关键词：中国电信；内蒙古基地；云服务基地

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关键词：云计算；运营商；发展关键

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关键词：综合平台；移动互联网；战略重点

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智能市场规模的不断扩大，同时带动智能电视产业规模的不断扩大。2010年，智能电视刚刚投放中国市场，整个产业处于引入期，产业链各环节并不完善，这导致智能电视产业规模较小，为40.8亿元。2011年，智能电视产业正经历着从无到有的过程，智能电视产业规模增长迅速，达到305.1亿元，同比增长647.8%。2012年，随着各彩电企业积极投入到智能电视产业中，智能电视产业规模仍保持着高速增长，达到953.7亿元，同比增长212.6%。

关键词：智能电视产业；IT厂商；运营商；三网融合

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IT in the Healthcare sector is extremely useful to improve the quality and efficiency of services delivered. Though increased investments on IT systems will eventually lead to higher expenditure by patients due to the advanced technology used, healthcare providers still choose to increase their spending on IT. Both the Private and Public sectors are engaging in various projects that have increased the usage of IT in healthcare. Private companies are especially seen to be spending more on IT and this trend is forecast to continue in the coming years. Maintenance of standard record formats and financial incentives from governments and other international welfare organizations will further encourage investments in IT systems in the Healthcare sector. IT will help enhancing the delivery systems in the Healthcare sector and reduce the occurrence of errors.

关键词：医疗保健行业；IT；医疗服务提供者；医疗IT

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关键词：信息消费；电信；互联网；IT；信息产业；经济增长点

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投资要点：互联网、移动互联网和大数据对传统行业的重构有望成为中国经济新一轮快速发展的关键推动力；跨界变现重塑传统产业格局，80、90后消费需求变化，运营结构效率变化；大数据时代，涉及最广、影响最深的金融电信政府领域三大产业链投资。投资策略：三季度建议重点关注智慧城市和腾讯产业链，长期最为看好阿里巴巴互联网金融产业链。A股标的多是产业链的类似者，存在战略合作、被并购价值，存在市场预期变化。

关键词：大数据；移动互联网；金融电信；智慧城市；腾讯产业链；阿里巴巴副互联网产业链

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2012年更多的基于位置服务的移动互联网应用更加倾向于以某种模式为位置服务带来价值收入。位置服务使得用户与商家互动更加频繁，商业价值实现的速度也更加快速，以个人消费为例，从之前的周边服务定位搜索，到用户移动网上支付，再到到店消费，未来将发展到移动预订，随行服务，未来在生活消费领域该类服务模式和商业模式将得到深入的扩展。

关键词：LBS市场；位置服务；竞争分析

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