The digital marketing courses include both online and offline courses offered by educational institutions, training centers, and online learning platforms. Digital marketing, often known as online marketing, is the promotion of brands through the Internet and other kinds of digital communication to engage potential clients. This covers text and multimedia messages as well as email, social media, and web-based advertising as marketing channels.

Digital signage refers to the use of digital displays, such as screens, kiosks, and video walls, to present dynamic multimedia content for various purposes, including advertising, information dissemination, and engagement. It allows real-time content updates and interactive features, making it an effective communication and marketing tool in various industries. This technology is increasingly adopted in schools, colleges, and universities to create modern and interactive learning environments that cater to the evolving needs of students and educators.

Digital signage refers to electronic displays that use technologies like Liquid Crystal Display (LCD), Light Emitting Diode (LED), Organic Light Emitting Diode (OLED), projection, and e-paper to showcase digital content such as images, videos, and text. It is widely used in public spaces, retail stores, transportation systems, and corporate buildings to provide information, advertising, and entertainment. Digital signage offers numerous advantages over traditional signage, including centralized control over marketing content, real-time updates, and the ability to use interactive and personalized marketing strategies. This technology enhances customer engagement and provides a more dynamic and efficient way to communicate with consumers.

A digital signature is a process where the end-user digitally signs a document that is legally binding. Digital signatures authenticate the credibility of documents and the signature on it. Based on end users, the global digital signature market has been segmented into banking, financial services, and insurance (BFSI), government, healthcare, legal, and others.

The direct to consumer laboratory testing market refers to a segment of the healthcare industry that provides individuals with the ability to order and access medical tests and laboratory services directly online without the need for physical visits to hospitals or testing laboratories

本报告基于系统性研究框架，从行业趋势、商业模式、估值范式等维度，解构消费金融行业核心驱动要素，主要结论包括：

4 月以来，随着“对等关税”政策落地，美国上演股债汇三杀场景，金融资 产全面承压：截至 4 月 11 日，标普 500 指数、彭博美国债券总回报指数、 美元指数当月分别下跌-4.4%、-1.7%、-3.9%。

本周关税扰动显著，建议底部积极加配医药板块。本周沪深 300 下跌 2.9%，医药生 物下跌 5.6%，处于 31 个一级子行业第 22 位，本周医疗服务、化学制药、医疗器械、 医疗商业、中药、生物制品板块分别下降 11.88%、5.65%、4.92%、3.93%、3.35%、 2.71%。2025 年初到目前的医药板块进行分析，医药板块收益率-1.1%，同期沪深 300 收益率-4.7%，医药板块跑赢沪深 300 收益率 3.6%。本周市场在全球的“对等关税” 政策下出现剧烈调整；美国时间 4 月 8 日，特朗普发表讲话称，美国将对药品征收单 独关税，受此影响医药板块出现进一步下跌。

Digital video content is primarily accessed through two sources, namely OTT and Pay TV. These platforms are major sources of entertainment for users worldwide. Pay TV is a subscription-based TV service that delivers digital video content through analog, digital, and satellite connections. The OTT industry includes third-party service providers that deliver video content to users through the Internet.

A digital workplace is defined as a virtual and modern version of the traditional workplace. It helps provide customized role-based solutions and services to employees. The employees can quickly access services and data from anywhere and at any time based on their requirements. The digital workplace uses smart devices like smartphone, laptop, among others and digital technology to adapt to the way people work, in addition to improved employee engagement and satisfaction levels.