The growth of the market studied is currently being driven by various factors, including the increasing pet ownership and animal health expenditure, increased burden of animal zoonotic diseases, and the growing pet insurance and animal health investments made by the pharmaceutical companies.  The recent years have observed an increasing adoption of pet animals every year. Not only the pet ownership, but also the number of farm population has increased at a steady rate. There is also a high adoption of pigs across billions of farms all over the world.  Moreover, there is an increase in the immune mediated diseases in animals, which has driven the market for new immunodiagnostic tests. ELISA is a highly sensitive means of detecting relatively low levels of molecules within a biological fluid. For this reason, it is a very commonly used immunodiagnostic test and is applied to a wide variety of samples from different body fluids.

The market studied is currently being driven by factors, such as the rising incidence of thyroid disorders, the increasing consumption of tobacco and alcohol, the increasing geriatric population and the rising sedentary lifestyle among the population. Over the last few years, there have been significant advancements in the specificity and sensitivity of thyroid testing, which has impacted the treatment for thyroid disorders. Thyroid stimulating hormone (TSH) measurement subsequently gained a dominant role in thyroid function testing, which facilitates cost effective disease screening, which is augmenting the demand across the developing and developed countries. While there are several problems associated with interpretation of thyroid blood tests but with the appropriate follow-up tests, and consultation, most of these cases can be resolved easily, which is expected to progressively improve the thyroid testing methods.

In the perspective of the world reaching more than 9 billion by 2050, and the need to alleviate persistent hunger, nutrient management shall ensure the continuous increase in agricultural production. The need to improve food security has strongly influenced world high-efficiency fertilizers to demand over the years. Moreover, future demand is likely to be driven by a broader set of considerations, including the need to reduce the environmental impacts of nutrient losses. The yield and production of cereals and fruits have grown at comparatively higher rates when compared to the area under cultivation indicating a higher adoption rate of high-efficiency fertilizers. International Fertilizer Association (IFA) anticipates that in the next five years, world liquid fertilizer demand is likely to increase by 1.5% per year.

The colorectal cancer is one of the leading causes of death globally. In the recent years, the availability of multi- gene panel testing has provided a promising tool to more precisely stratify patients for their CRC risks. There has been significant advances with respect to the efficacy of various methods of screening over the past decade. In the United States, multiple professional societies recommend screening for CRC for the individuals who are aged between 50 to 75 years. However, the guidelines from American Cancer Society recommends starting CRC screening at age 45 years. Current modalities for colorectal cancer screening include fecal occult-blood testing, flexible sigmoidoscopy, colonoscopy, and double-contrast barium enema. Among these, colonoscopy is becoming the dominant modality for its efficacy and continuing technical refinements. The emerging technologies, such as stool DNA tests and blood tests, hold promise for the future but cannot be recommended for screening at present.

A major driver for the adoption of digital asset management (DAM) solutions is the high return on investments. As a result, the spending by organizations for asset management is expected to increase, during the forecast period.Customer engagement is emerging as the most effective method of customer retention, and mobile phones are the foundation of this trend. The number of connected devices is increasing, globally. With solutions, like interactive store windows, digital signage, wearable devices, marketers are finding it difficult to create and deliver assets that offer consistent and compelling brand messages across the screens. These marketers must develop content for diverse audiences, which is either automatically responsive (resizable) or completely reconfigured for different screens. As a result, marketers are investing in DAM solutions to help organize and transform their assets, automatically, into the right size and formats to reach customers, ever ywhere and on any screen.

The data center industry is witnessing rapid growth and is focusing more on efficiency and maximum uptime. For instance, according to the CloudScene, there are 2,539 and 428 data centers in the United States and Germany, respectively (as of Q4 2019). With increasing capacity and higher density, there is an increasing need for energy-efficient cooling of the IT equipment. Cooling remains as one of the major challenges faced by data center managers, as it accounts for around 20% of the overall expenditure. Air and liquid cooling are two of the most commonly used methods for heat management in the data centers. While air cooling is less pricey and messy, as compared to liquid cooling, liquid cooling is considered more beneficial over air cooling, as water is more efficient than air as a medium of heat removal and can reduce cooling power needs by 70%.

The sports-nutrition industry is rapidly becoming mainstream, which is pushing the market for dairy ingredients, such as whey protein, casein, and milk proteins, among others. Dairy ingredients render desired nutritional value to the sports food products, thus, contributing toward their increasing usage in various supplements. Dairy ingredients are important sources of protein. For example, whey is well known for its high quality, high absorption, and superior content of amino acids, essential for muscle growth. This factor makes it a popular sports-nutrition ingredient. The use of whey and lactose ingredients, both in the processed food and nutritional sectors, has helped the market grow. Research suggests that dairy proteins, such as whey proteins and milk proteins, can also act as anti-aging agents. Moreover, these proteins might help decrease stress and reduce the cortisol concentration levels. Awareness among the masses, to become fit, remain in shape, and enhance immunity, has led to a significant growth in the demand for dairy proteins in the urban areas.

A lot of investment has been made in by foreign brands, especially by Nestle SA and The Coco-Cola Company. These companies are helping to accelerate the development of bottled water industry, globally. For instance: In November 2018, Nestlé Waters’ invested EUR 70 million over the next three years with the aim of making Acqua Panna, Nestlé’s premium still water brand worldwide. With this investment, the company intends to increase its production to enter new markets and expand their distribution network in the United States, the United Arab Emirates, and Russia. In December 2019, Nestlé introduced a canned sparkling water drink that contains caffeine and made with green tea. Along with the caffeinated water brand, Nestlé is also working on a new line of mineral-infused water. Recently, Coco-Cola plans to invest USD 200 million in two new bottling plants in Pakistan. The company also invested USD 500 million in 2017 on upgrading its existing plants in the country. Similarly, as a part of community engagement program and to support local communities, Nestlé Pakistan had set up seven clean drinking water facilities in its operational areas.

The modern generation of consumers is inclined to pursue a healthy lifestyle with a rising focus on how healthier produce is manufactured, how raw materials are sourced, and what is the impact of the production and consumption of these foods and beverages on environmental sustainability, workplace conditions, and worker sustenance. Apart from this, there is a visible shift among consumers to non- conventional foods that are becoming alternatives to traditional meat and dairy. Although conventional food and beverages, including meat and dairy products, are favored in terms of price and flavor, the changing consumption habits and lifestyle choices are driving the growth of products with ethical labels in recent years.

The global camera module market is expected to grow significantly over the forecast period, owing to the increasing demand for high resolution smartphones, coupled with the rising adoption of advanced driver assistance system (ADAS) in vehicles. Camera modules have expanded from their traditional digital camera applications into various applications, such as security, automotive, and others. Smartphone manufacturers have started focusing on the quality of their cameras, in order to achieve higher product differentiation. At the Qualcomm Tech Summit in Hawaii (held recently in December 2019), Motorola announced that its flagship 5G smartphones with advanced camera features would be launched by 2020.