A major driver for the adoption of digital asset management (DAM) solutions is the high return on investments. As a result, the spending by organizations for asset management is expected to increase, during the forecast period.Customer engagement is emerging as the most effective method of customer retention, and mobile phones are the foundation of this trend. The number of connected devices is increasing, globally. With solutions, like interactive store windows, digital signage, wearable devices, marketers are finding it difficult to create and deliver assets that offer consistent and compelling brand messages across the screens. These marketers must develop content for diverse audiences, which is either automatically responsive (resizable) or completely reconfigured for different screens. As a result, marketers are investing in DAM solutions to help organize and transform their assets, automatically, into the right size and formats to reach customers, ever ywhere and on any screen.

1. INTRODUCTION 

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY 

4. MARKET INSIGHT  

5. MARKET DYNAMICS 

6. MARKET SEGMENTATION 

7. KEY VENDOR PROFILES* 

8. INVESTMENT ANALYSIS 

9. FUTURE OF THE MARKET