The global photo merchandising market is expected to grow at a CAGR of 9.69% during the forecast period as vendors can charge a price premium for their services.The US is the leading country for photo merchandise due to huge popularity of photo cards. The photo card market in the US contributed 60% to the global photo card market due to the custom of sending cards during festive occasions.Photo gifts constitute the fastest growing segment in the market due to an increasing number of innovations that use photo merchandise.

The area of focus with respect to pet care packaging includes materials and machinery. The use of new materials in pet care packaging is expected to infuse more competition to the use of present set of materials during the forecast period.The market share of new materials is expected to go up by 10% in the next 10 years. Although the majority of the demand for pet care packaging is from the pet food sector, the non-pet food sector will see increased traction as the new packaging materials would be tested on non-food products for barrier efficiency during the forecast period.The design, function, food safety, and printing quality of packages are the parameters to look for with respect to vendors. With food safety being paramount,the supplementary factors such as the quality of the outer packaging and the print quality of the packaging are also the determining factor in selecting a vendor.The volatility of raw materials does impact the packaging industry. Although there is a considerable lag in the actual impact and passing on the impact to end-users, it has been passed on to end-users over the course of time. This impact has been considerably offset by adopting long-term sourcing contracts with suppliers and also with customers based on demand estimation.At the operational level, regulations have not been able to impact the production lines for pouch making companies. Instances of alteration in production lines,reduced production, or complete shutdown due to regulation have been very few and negligible.

During the forecast period, printed packaging tapes will be used as the key feature for branding, packaging identification, and

improved logistics management. It is expected that the global packaging tape printing market to reach more than $30 billion by 2020. In this highly competitive market, vendors market their products by putting their logo and labels on packaging tapes.From the production point of view, quality and technology play an important role in the global packaging tapes market. The quality standards have been implemented by most of the key vendors, and also the adoption rate of most recent technologies is high. These two factors have high importance in the market. However, small and medium-sized enterprises (SMEs) have not been able to scale up on these factors

leading to a high-risk range.

Labels are primarily printed pieces of paper, film, polymer, or other materials affixed to a product, or imprinted on the package or the body of a product, which contains important information about the product and company. There are different types of labels available in the market with different features, such as pressure-sensitive, inmold, and heat-shrink. Often the terms 'packaging' and 'labeling' are used together as each package contains a label. Hence, numerous manufacturers in this market are also engaged in the production of packaging products to meet the increasing consumer needs. Digital labels are gaining popularity in many retail outlets.