Proper infant nutrition is fundamental to a child’s continued health from birth to late adulthood. During the first three years of an infant's life, proper feeding plays an instrumental role in lowering morbidity and mortality and preventing chronic diseases throughout the life span. A balanced diet also promotes the cognitive and physical development of an infant. According to the United Nations Convention on the Rights of the Child, every infant has the right to good nutrition. However, only one-fourth of infants have access to the requisite dietary diversity and feeding frequency in most countries. Improper feeding practices account for almost a third of all cases of malnutrition worldwide.

The personalized nutrition approach is based on customized nutritional intake and personal diet as per an individual’s personal health goals. Personalized nutrition plans improve health and minimize risks associated with developing several chronic conditions such as obesity, type II diabetes, and cardiovascular diseases. Each individual has unique dietary requirements as some people opt for customized food for good hair, skin, and nails, while some prefer foods with the least environmental impact. Several consumers adopt ideal diet plans based on their genetic makeup, lifestyle, and environment. Nutrient intake and dietary plans can be adjusted according to the personal health goals of people.

Nutrition plays a significant role in sports performance. Sports nutrition is the study and practice of nutrition and diet for improving an individual’s athletic performance. Nutrition is an important part of most sports training regimens and popular strength sports such as weightlifting and bodybuilding and endurance sports such as running, swimming, cycling, and rowing. Sports nutrition focuses on the type and quantity of fluids and food consumed by an athlete. In addition, it deals with the consumption of nutrients such as minerals, vitamins, supplements, natural and organic substances that include protein, carbohydrates, and fats.

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Over the years, there has been a growing demand for animal protein. Also, the rising consumer awareness has made it imperative for livestock owners to focus on elevating the quality of animal feed to sustainably improve growth performance in livestock. Consumers worldwide are becoming increasingly conscious about the quality of animal-based foods and the presence of health-promoting ingredients, such as fatty acids, vitamins, or minerals. Therefore, using feed additives is one of the most effective methods of enriching animal feed for enhanced growth performance. Animal feed additives are supplements that enhance the functionality of animal feed and boost the physiological functions of animals.