Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.The easy accessibility to new gambling distribution methods such as the Internet and mobile phones has resulted in the formation of new groups of customers of all age groups.With innovation in technology and improving broadband penetration, new entertainment services like live betting are becoming popular.The growth in the number of televised sports events and increasing global interest in high-profile football and poker tournaments are increasing the passion for sports among the viewers, leading to an increase in the demand for betting.

PART 01: Executive summary 5

Highlights 5

PART 02: Scope of the report 6

Market overview 6

Customer segment 6

Base year and forecast period 6

Vendor segmentation 7

Top-vendor offerings 7

PART 03: Market research methodology 9

Research methodology 9

Economic indicators 9

PART 04: Introduction 10

Key market highlights 10

PART 05: Market landscape 12

Market overview 12

Product life cycle 12

Global gambling market 14

Global sports betting market 15

Five forces analysis 18

PART 06: Market segmentation by platform 19

Global sports betting market by platform 19

Global land-based sports betting market 21

Global online sports betting market 22

PART 07: Buying criteria 23

PART 08: Geographical segmentation 26

Global sports betting market by geography 26

Sports betting market in APAC 29

Sports betting market in EMEA 31

Sports betting market in Americas 33

PART 09: Market attractiveness 35

Market attractiveness by platform 35

Market attractiveness by geography 36

PART 10: Key leading countries 38

Key leading countries 38

Major countries with share of legal and illegal sports

betting 40

PART 11: Market drivers 41

Easing of government regulations 41

Contribution to taxes and GDP 41

Increased reach of online gambling 42

Growing spending capability 42

PART 12: Impact of drivers 43

PART 13: Market challenges 44

Difficulty in processing bettor's financial transactions 44

High risk factors 44

High tax imposed by government 44

Gambling addiction among low-income groups 45

PART 14: Impact of drivers and challenges 46

PART 15: Market trends 47

Increasing availability of cash alternative 47

Growing popularity of online sports betting among

younger audience 47

Increased penetration of international credit and debit

card 47

Shift in consumer gambling habits 48

Ethical and legal concerns 48

PART 16: Vendor landscape 49

Competitive scenario 49

Key vendor analysis 49

Other prominent vendors 54

PART 17: Explore Technavio 56