关键词：卫生间护理产品；家庭护理；厕所设施；健康和卫生
摘 要：Toilet care products is an important product category in the overall home care segment. The penetration of toilet facilities across the globe is one of the major factors to be considered for the growth of the market. Where the penetration of toilet facilities is 100% in developed countries such as US, in a developing country such as India, there is the wide presence of open defecation. Increased awareness through government initiatives and manufacturers can help drive the market. The Harpic Challenge campaign in India for example, was a huge success, as India has limited toilet facilities particularly in rural areas. Rising consumer awareness toward health and hygiene resulted in switching from traditional abrasives such as phenyls and acids to branded toilet care products across rural areas.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Global toilet care market

Global toilet liquid market

Global in-cistern market

Global other toilet care products market

PART 07: Geographical segmentation

Global toilet care market segmentation by geography

APAC

EMEA

Americas

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

Competitive scenario

Other prominent vendors

PART 15: Key vendor analysis

Henkel

Reckitt Benckiser

SC Johnson and Son

Unilever

PART 16: Appendix

List of abbreviation

PART 17: Explore Technavio