AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps.

PART 01: Executive summary

Highlight

PART 02: Scope of the report

Market overview

End-user segments

Base year and forecast period

Vendor selection criteria

Summation error

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Product life cycle

Global mobile AR and VR apps market

Five forces analysis

PART 06: Market segmentation by end-user

Global mobile AR and VR apps market by end-user

Global mobile AR and VR apps market by enterprises

Global mobile AR and VR apps market by consumers

PART 07: Buying criteria

PART 08: Market segmentation by industry

Global mobile AR and VR apps market by industry

Global mobile AR and VR apps market in gaming and

entertainment sector

Global mobile AR and VR apps market in marketing and

advertisement sector

Global mobile AR and VR apps market in retail sector

Global mobile AR and VR apps market in industrial

sector

Global mobile AR and VR apps market in healthcare and

wellness sector

PART 09: Geographical segmentation

Global mobile AR and VR apps market by geography

Mobile AR and VR apps market in EMEA

Mobile AR and VR apps market in Americas

Mobile AR and VR apps market in APAC

PART 10: Key leading country

US

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

Competitive scenario

Key M&A

Key vendors

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio