Skiing is a popular sport with over 110 million skiers across the globe recorded in 2015. The US continues to remain the most preferred destination for skiing as it has around 14 million skiers. Also, Europe has around 60 million skiers who ski mostly in the Alps. Increasing government initiatives across the globe, and infrastructure development in South Korea and China for the upcoming Winter Olympics continue to drive market growth. The Chinese government's plan to increase the number of skiers to 300 million before the Winter Olympics in 2022 will be a major growth factor. The falling value of the pound in the UK is making ski equipment cheaper in stores as compared to online retail. This can help increase sales for a certain period of time. The market has been dominated by key players such as Amer Sports, Newell Brands, and Rossignol. However, the market has still an opportunity for new players as the sport is expanding in countries like China, Australia, and India.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Top-vendor offerings 9

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

PART 05: Market landscape .............................................. 13

Market overview 13

Market size and forecast 15

Five forces analysis 17

PART 06: Market segmentation by product ..................... 18

Global skis and poles market 18

Global ski boots market 20

Global ski bindings market 21

Global ski protective gear and others market 22

Overall analysis of product segments 24

PART 07: Market segmentation by retail format ............. 25

PART 08: Geographical segmentation ............................. 27

Ski equipment market in Europe 28

Ski equipment market in North America 30

Ski equipment market in APAC 32

Ski equipment market in ROW 33

PART 09: Key leading countries ....................................... 35

US 35

France 36

Austria 36

PART 10: Market drivers ................................................... 37

Increasing use of helmets 37

Growing ski infrastructure 38

Increasing initiatives to encourage participation in

skiing 38

PART 11: Impact of drivers ............................................... 40

PART 12: Market challenges ............................................. 41

Growing preference for rental equipment 41

Diminishing snow fall 42

Long lifespan of equipment 43

PART 13: Impact of drivers and challenges .................... 44

PART 14: Market trends .................................................... 45

Rising trend of freeride skiing 45

Increasing women's ski jumping 45

Ski touring 45

PART 15: Key vendor analysis ......................................... 47

Key vendors 2015 47

Amer Sports 50

Black Diamond Equipment 51

Fischer 53

Newell Brands 54

Rossignol 55

Other prominent vendors 57

PART 16: Appendix ........................................................... 59

List of abbreviations 59

PART 17: Explore Technavio ............................................ 60