Haptics is a form of communication that involves touch. In haptic technology, the system or machine interfaces with the user through touch. Today, haptic technology has a wide area of application, for instance, the technology is very popular and widely accepted in the consumer electronics industry. This technology can be found in almost all smartphones and tablets available in the market today. The applications of this technology are also increasing in the gaming controls, healthcare, and automotive sectors.While driving,distractions like other vehicles, pedestrians, traffic lights, cell phones,and in-vehicle entertainment systems can cause serious issues. In an attempt to eliminate or minimize driver distractions, government authorities around the world have strict regulations in place, which require the use of safety systems in a vehicle. These include a gamut of safety and security systems installed in a vehicle, which are used to alert the driver in case of the detection of any unwarranted action. For instance, lane departure warning system can include both visual as well as auditory warnings.However, the auditory, visual, and driving senses may already be preoccupied due to several unaccounted factors, which may then result in accidents. Thus, the warning systems should use another mode of communication to alert the driver. This is where haptic technology comes into the picture.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

Key market highlights 25

Haptic technology in the automotive industry 26

Value chain analysis 28

PART 05: Market landscape 30

Market overview 30

Market size and forecast 33

Five forces analysis 34

PART 06: Market segmentation by application 35

Global automotive haptic technology market for

accelerator 36

Global automotive haptic technology market for HMI 38

Global automotive haptic technology market for

steering 39

Global automotive haptic technology market for seats 40

PART 07: Market segmentation by geography 42

Automotive haptic technology market in EMEA 43

Automotive haptic technology market in APAC 45

Automotive haptic technology market in the Americas 47

PART 08: Market drivers 49

Enhanced road safety with reduction in driver

distraction 49

Increased fuel efficiency in haptics-enabled

accelerators 50

Haptic technology in minimizing road accidents 51

Shifting focus of OEMs toward high-level ADAS and

autonomous technologies 52

Rising demand for luxury and premium vehicles 54

Availability of SDKs and APIs to reduce software

development cycle 55

PART 09: Market challenges 57

Growing concern regarding system reliability 57

Level 4 and level 5 autonomous vehicles can eliminate

haptic technology from automobiles 57

Manufacturing complexities due to the need for

compliance with several industry standards 58

Slower adoption rate combined with shorter product

lifecycle 59

PART 10: Market trends 60

Use of haptic technology in V2V and V2I

communications 60

Introduction of ultrasonic haptic technology 61

Integration of haptic technology with driver-state

monitoring systems 61

New avenues for product differentiation 62

Adoption of advanced sensor fusion techniques to

eliminate false positives 63

Agile application development methodology to reduce

cost and time for firmware development 64

PART 11: Vendor landscape 66

Competitive benchmarking 66

Other prominent vendors 66

Actuator suppliers 68

Amplifier suppliers 69

Solution providers 70

Technology enabler 71

PART 12: Key vendor analysis 72

Alps Electric 72

Continental 74

Panasonic 77

Valeo 79

Visteon 80

PART 13: Appendix 82

List of abbreviations 82

PART 14: Explore Technavio 83