关键词：童装；婴幼儿穿着；外套；内衣；睡衣；袜子；裤袜
摘 要：Children's wear refers to clothing for children aged zero months to 14 years. It includes apparel such as outerwear, undergarments, sleepwear, socks, and tights designed for children. Infant wear includes clothing for those aged up to 12 months; toddler wear refers to clothing made for children aged between one to three years; and kids' wear is made for children aged between three years and 10 years.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Global profile

Economic indicators

PART 06: Market overview

Global children’s apparel market

Global online children’s apparel market

PART 07: Segmentation by age group

PART 08: Segmentation by distribution channel

Five forces analysis

PART 09: Geographical segmentation

Global online children’s apparel market by geography

Online children’s apparel market in Americas

Online children’s apparel market in APAC

Online children’s apparel market in Europe

Online children’s apparel market in MEA

PART 10: Key leading countries

PART 11: Market drivers

Rise in spending on children’s apparel

Shorter product life cycle

Decline in infant mortality rate

Rise in online spending

Increased internet and smartphone penetration

Ease of payment for online shopping

PART 12: Impact of drivers

PART 13: Market challenges

Threat from counterfeit products

Falling birth rate

Real-time buying experience

Increase in online fraud

Increase in online product returns

PART 14: Impact of drivers and challenges

PART 15: Market trends

Marketing tactics and social media presence

Customization of apparel

Demand for luxury children's wear in developed

economies

Influence of fashion shows and trade shows

PART 16: Vendor landscape

Competitive scenario

Alibaba

Amazon

JD.com

Wal-Mart

Other prominent vendors

PART 17: Appendix

List of abbreviation

PART 18: Explore Technavio