An ESL is a system used by retailers to display the price of the product on the shelf and the information related to it. An ESL is usually attached to the front edge of a retail shelf. It uses LCD or similar technology for displaying the product information.The product price displayed on an ESL is automatically updated whenever the price is changed. This change can be made with the help of a communication network

based on infrared, radio frequency, or visible light technology.

PART 01: Executive summary 5

PART 02: Scope of the report 16

PART 03: Introduction 23

Market outline: Global ESL Market 23

PART 04: Economic indicators 24

Economic indicators in the US 24

PART 05: Market landscape 26

ESL market in the US: An overview 26

Five forces analysis 31

PART 06: Market segmentation by retail store format 32

Market overview 32

ESL market in the US by supermarkets, hypermarkets,

and department stores 33

ESL market in the US by convenience stores (including

specialty retailers) 34

ESL market in the US by drugstores and pharmacies 35

PART 07: Market segmentation by wireless solution 36

ESL market in the US by wireless solution 36

PART 08: Decision framework 37

PART 09: Drivers and challenges 39

Market drivers 40

Market challenges 44

PART 10: Market trends 48

Growing demand for smart ESLs 48

Increasing focus on more energy-efficient ESLs 48

PART 11: Vendor landscape 49

Competitive scenario 49

PART 12: Key vendor analysis 51

Altierre 51

Displaydata.com 52

Pricer 53

SES-imagotag 54

Teraoka Seiko 56

Other prominent vendors 58

PART 13: Appendix 60

List of abbreviations 60

PART 14: Explore Technavio 61