There has been a considerable shift in the lifestyles and diet habits of people, over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial and synthetic food products, which has resulted in increased incidence of lifestyle diseases. Consumers are aware of the ingredients used in food and beverage and they are gradually moving toward functional foods and beverages, which is promoted as beneficial basic nutrition. These products are purported to provide optimal nutrition and reduce the risk of disease occurrence.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS