关键词：SPSS统计方法；客户细分模型；决策树
摘 要：In the area of data mining, spreadsheets present a great opportunity. Although you cannot use spreadsheet programs to do actual data mining, you can use them to gather data, display results, and get user-reviewed information into and insight out of IBM? SPSS? Statistics. In this article, learn how to bring a spreadsheet of raw data into SPSS Statistics and apply two classification algorithms to create customer segmentation models. Then, use options in SPSS Statistics to create persistent files that contain the rules for the models that can be used for both deployment of customer classifications back to spreadsheets and
into a big data environment.
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