In this report, Technavio presents the current scenario of the global granola bars market and the growth prospects of the same for the period 2017-2021. To calculate the market size, the revenue generated from the retail sales of granola bars worldwide has been considered.

PART 01: S Executive summary 6

PART 02: Scope of the report 17

Market overview 17

PART 03: Market research methodology 19

Research methodology 19

Economic indicators 19

PART 04: Introduction 20

Key market highlights 20

PART 05: Market landscape 21

Market overview 21

Granola bars 24

Five forces analysis 27

PART 06: Market segmentation by product type 28

Segmentation of granola bars market by product type 28

Organic granola bars 29

Non-organic granola bars 29

PART 07: Market segmentation by distribution channels

31

PART 08: Geographical segmentation 33

Americas 34

Europe 35

APAC 36

MEA 38

PART 09: Key leading countries 39

US 39

Canada 40

UK 41

Australia 42

PART 10: Market drivers 43

Multiple health benefits of granola 43

Convenience of consuming granola bars on-the-go 44

Increasing popularity of granola bars among parents 44

Increasing demand for gluten-free granola bars 45

PART 11: Impact of drivers 46

PART 12: Market challenges 47

Harmful effects of few ingredients used in granola bars 47

Competition from other snack categories 48

Product recalls by popular granola bar brands 48

Misleading Claims 48

PART 13: Impact of drivers and challenges 50

PART 14: Market trends 51

Increasing demand for vegan granola bars 51

Burgeoning marketing initiatives 51

PART 15: Vendor landscape 53

Competitive scenario 53

Other prominent vendors 55

PART 16: Key vendor analysis 57

General Mills 57

Kellogg 61

Quaker 63

KIND Snacks 64

Clif Bar 66

Sunbelt Bakery 68

PART 17: Appendix 70

Abbreviation 70

PART 18: Explore Technavio 71