Wearable technology is an emerging trend that integrates electronics to the daily activities and fits into the changing lifestyles, and can be worn on any part of the body. The ability to connect to the Internet, and enabling data exchange between a network and a device, is the driving factor that leads to the trend of wearable technology. Wearables imply wristbands that are launched by companies like Fitbit, Jawbone, Apple, and act as activity trackers, which has gained significant traction, owing to the boom in the fitness trend across consumers. In fact, the number of wristbands/fitness trackers that monitor heart rate and physical activity increased from 58,000 in 2010 to 22.295 million in 2016. The companies later expanded their market reach by introducing new products, and reported number of devices sold in 2018 to be 13.939 million. The decreased y-o-y sales can be attributed to the increased share of other fitness tracker providers.

1. INTRODUCTION 

2. RESEARCH APPROACH AND METHODOLOGY 

3. EXECUTIVE SUMMARY 

4. MARKET INSIGHTS 

5. TECHNOLOGY SNAPSHOT


6. MARKET SEGMENTATION - BY PRODUCT 

7. MARKET SEGMENTATION - BY GEOGRAPHY 

8. COMPETITIVE INTELLIGENCE – COMPANY PROFILES 

9. INVESTMENT ANALYSIS


10. OUTLOOK OF THE MARKET