The industry concentration in the pregnancy detection market has drastically increased in recent years due to growing awareness of the product worldwide,especially in developing countries such as India. This trend will continue over the next five years as the individual spending level rises and people increasingly opt for solutions that provide fast and accurate results.The growing popularity of pecialty stores and online retailers will attract customers from medical stores, pharmacies, and retail stores, thereby cannibalizing these

distribution channels during the forecast period.The increasing number of marketing initiatives, especially social media initiatives,

has created awareness and buzz among consumers. This has helped the online channels raise revenue, as well as achieve more traffic.After the Zika outbreak, the FDA has authorized labs to use Zika detection kits by InBios. The product is proposed for the resumptive detection of Zika virus, IgM antibodies, in human sera collected from people meeting the clinical and epidemiological criteria. The kit contains all the necessary reagents required to perform the assay and attain results in four hours or less. Additional testing is

mandatory to confirm positive results from this assay. These inventions will improve the overall diagnostics market, thereby benefiting the pregnancy detection segment.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................. 6

Market overview 6

Top-vendor offerings 7

PART 03: Market research methodology ........................... 9

Research methodology 9

Economic indicators 9

PART 04: Introduction ....................................................... 10

Key market highlights 10

PART 05: Market landscape .............................................. 11

Market overview 11

Global rapid diagnostics market 11

Global pregnancy detection kit market 13

Five forces analysis 18

PART 06: Geographical segmentation ............................. 19

Global pregnancy detection kit market by geography 19

Pregnancy detection kit market in Americas 20

Pregnancy detection kit market in EMEA 22

Pregnancy detection kit market in APAC 25

PART 07: Distribution channel ......................................... 27

Global pregnancy detection kit market by distribution

channel 27

Retail 29

Online 30

PART 08: Market drivers ................................................... 32

PART 09: Impact of drivers ............................................... 35

PART 10: Market challenges ............................................. 36

PART 11: Impact of drivers and challenges .................... 38

PART 12: Market trends .................................................... 39

PART 13: Vendor landscape ............................................. 44

Competitive scenario 44

Investment opportunity 46

PART 14: Key vendor analysis ......................................... 47

Alere 47

Church & Dwight 48

Prestige Brands 50

Quidel 53

PART 15: Other prominent vendors ................................. 55

PART 16: Appendix............................................................ 58

List of abbreviations 58

PART 17: Explore Technavio ............................................ 59