The motorcycle traction control system (TCS) is an add-on safety feature that complements the anti-lock braking system to offer higher stability, especially during the cornering and tilting of motorcycles. The TCS market is still in its nascent stage because this system is largely restricted to premium motorcycles that are used for touring and racing.The market dynamics of the TCS revolves around the adoption of Anti-lock braking system and the cost of the system. We expect rapid adoption of ABS during the forecast period owing to various governments mandating this technology as a standard fitment in motorcycles, which will set the stage for TCS. On the other

hand, original equipment manufacturers effort toward cost reduction of the system will complement the high-volume adoption of ABS in mid and entry-level motorcycles.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Report coverage 8

Top-vendor offerings 11

PART 03: Market research methodology 12

Research methodology 12

Economic indicators 12

PART 04: Introduction 13

Key market highlights 13

Motorcycle TCS: Market dynamics 18

Value chain analysis 20

PART 05: Market landscape 22

Market overview 22

Motorcycle braking system 23

Motorcycle TCS architecture 24

TCS torque modulation mechanism 26

Market size and forecast 27

Five forces analysis 34

PART 06: Market segmentation by end-users 35

Global motorcycle TCS market segmentation by endusers

35

Global motorcycle TCS market by OEMs 37

Global motorcycle TCS market by aftermarket 40

PART 07: Geographical segmentation 42

Segmentation of global motorcycle TCS market by

geography 42

Motorcycle TCS market in Americas 44

Motorcycle TCS market in EMEA 47

Motorcycle TCS market in APAC 49

PART 08: Market drivers 54

PART 09: Market challenges 61

PART 10: Market trends 65

PART 11: Vendor landscape 69

Competitive benchmarking 69

Other prominent vendors 70

PART 12: Key vendor analysis 72

Continental 72

Bosch 75

BMW Motorrad 77

Ducati 79

Kawasaki 81

PART 13: Appendix 84

List of abbreviations 84

PART 14: Explore Technavio 85