Product innovation leads the manufacturers of home appliance products to invest a large amount in R&D. For instance, in 2015, Philips’ R&D efforts and marketing dollars put into its Philips Smart Purifier brand helped it to win back the millennial(age group 16-34 years) American consumers who had moved away from the category. The manufacturer also hopes innovations with activated carbon technology will pull in even more young consumers.Developed countries such as the US and the UK present relatively mature markets for home appliances. While these markets are subject to product innovation and subsequent product launches to gain a competitive edge, developing countries like China, Brazil, Russia, and India also now have a significant share in the global market. Therefore, the key vendors are increasingly focusing their attention on these countries. For instance, Philips expanded its business in the markets of both Brazil and China in 2015.Adoption of awareness programs and marketing campaigns are the major strategies for the global manufacturers of air purifiers to cater to the developing

markets such as China, Brazil, India, South Africa, Turkey, and Malaysia. For instance, in 2014, Philips launched a digital awareness campaign for its air purifier lines through a dedicated website, Facebook app, and social media such as YouTube, to spread the awareness of indoor air pollution and need for residential air purifiers in China and India.

PART 01: Executive summary 6

Highlights 6

PART 02: Global home appliances market summary 7

Differentiating factors of market 7

Consumer insights 7

Market opportunity 7

Selection of retailers 8

Merchandising management for home appliances

retailers 8

Market entry barriers 8

PART 03: Scope of the report 9

Market overview 9

Key vendor offerings 12

PART 04: Market research methodology 14

Research methodology 14

Economic indicators 14

PART 05: Introduction 15

Key market highlights 15

PART 06: Economic indicators 18

Global economic indicators 18

PART 07: Market landscape 24

Market size and forecast 24

Five forces analysis 26

PART 08: Market segmentation by technology 27

Global residential air purifier market by technology 27

Global residential air purifier market by HEPA

technology 29

Global residential air purifier market by electrostatic

precipitators 32

Global residential air purifier market by ionizers and

ozone generators 34

Global residential air purifier market by other

technologies 36

PART 09: Market segmentation by product category 37

Global residential air purifier market by product

category 37

Global dust collector residential air purifier market 38

Global fume and smoke collector residential air purifier

market 40

Global other residential air purifier market 42

PART 10: Distribution channel segmentation 44

Global residential air purifier market by distribution

channel 44

Specialty stores 44

D2C 45

Department stores 45

Others 45

PART 11: Geographical segmentation 47

Global residential air purifier market by geography 47

Residential air purifier market in North America 48

Residential air purifier market in Europe 50

Residential air purifier market in APAC 52

Residential air purifier market in ROW 54

PART 12: Key leading countries 56

US 57

Japan 59

Germany 61

PART 13: Market drivers 63

Growing pollution level and increased concerns over

indoor air quality 63

Recommendation from physicians and growing

awareness about allergens/allergies 63

Demand from consumers and parents 64

PART 14: Impact of drivers 65

PART 15: Market challenges 66

Decreasing profit margin and increasing R&D

investments 66

Stringent government regulations 66

Lack of product benefit realization especially in

developing markets 67

PART 16: Impact of drivers and challenges 68

PART 17: Market trends 69

Growing demand for energy-efficient air purifiers 69

Advances in filtration technology in air purifiers 69

Shift toward vertical integration 70

Consumer partnership to improve affordability 70

PART 18: Vendor landscape 71

Competitive scenario 71

Comparative analysis of key vendors 71

3M Corporation 73

Daikin Industries 75

Honeywell 77

Philips 79

Sharp 82

Other prominent vendors 84

PART 19: Appendix 87

List of abbreviations 87

PART 20: Explore Technavio 88