Japanese manufacturers dominate the market, as they enjoy strong brand awareness and have built extensive dealership networks across the country. In addition, most of them have local plants and benefit from Indonesia’s relatively cheap workforce and low taxes, which decrease their production costs. The domestic market is highly concentrated, with a few players accounting for the bulk of sales. However, in 2018, intense competition led to a slightly more fragmented market structure, with smaller players eating into the market shares of the leading companies. The top five players accounted for 85.3% of total retail sales in 2018, compared to 87% the year before.

01 EXECUTIVE SUMMARY

02 SECTOR IN FOCUS

03 COMPETITIVE LANDSCAPE

04 COMPANIES IN FOCUS

05 REGULATORY ENVIRONMENT

06 TWO-WHEELERS

07 PASSENGER CARS

08 COMMERCIAL VEHICLES