关键词：能量饮料；运动饮料；消费者爱好；日本；市场
摘 要：In the recent years the popularity of energy and sports drinks in Asia has increased due to changing consumer preferences and increasing healthcare awareness among the people in various countries in Asia. The energy and sports drinks are majorly consumed by professional sports people, gym goers and by working professionals and students that require a special beverage in order to boost their energy and stay active.
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