关键词：礼品零售商；多渠道；全方位渠道战略；产品定制；个性化服务
摘 要：Gift retailers adopt multi-channel and omni-channel strategies and provide product customization and personalization services to consumers. Brick-andmortar retailers are launching online portals and selling their gift items through third-party e-retailers. Hallmark, Disney, Card Factory, and American Greetings have launched their own web portals to sell products online in their base market as well as in some major markets. Hallmark sells its greeting cards through Alibaba.com in China. Card Factory sells personalized gift items through its online brand.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Five forces analysis

PART 06: Market segmentation by product type

Segmentation of market by product type

PART 07: Market segmentation by retail format

Segmentation of market by retail format

PART 08: Geographical segmentation

Segmentation of market by geography

PART 09: Key leading countries

US

France

China

Germany

UK

PART 10: Market drivers

Increase in demand for seasonal decorations

Increasing disposable income among emerging middle

class

Product innovation

Expanding distribution channels and social media

marketing

PART 11: Impact of drivers

PART 12: Market challenges

Pressure on pricing strategies due to intense

competition

Market dependence on consumer spending

Complexities in merchandising management

Seasonal sales and reliance on tourism

Threat of retail theft

PART 13: Impact of drivers and challenges

PART 14: Market trends

Increasing importance of non-seasonal gifts

Specialized merchandise

Vendors organizing special events

Reducing number of specialty gift stores in developed

markets

PART 15: Vendor landscape

Competitive scenario

Vendor share analysis

American Greetings

Card Factory

Hallmark

Spencer Gifts

Walt Disney

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio