Since 2015 the level of competition in the domestic automotive market has intensified, as the deceleration of the Colombian economy hampered vehicle demand. This affected the business strategies of the main market players, which opted to expand their promotional campaigns in the domestic market and search for export-led growth opportunities. The recovery of local vehicle demand since 2018 has further propelled the fight for market share. In this new context, producers began to renew their portfolios through the introduction of new light commercial vehicle models in order to address the rising consumer preference towards medium-sized and large vehicles.

01 EXECUTIVE SUMMARY 

02 SECTOR IN FOCUS 

03 COMPETITIVE LANDSCAPE 

04 COMPANIES IN FOCUS 

05 REGULATORY ENVIRONMENT 

06 MOTORCYCLES 

07 LIGHT VEHICLES 

08 HEAVY VEHICLES 

09 AUTO PARTS