This report covers the present scenario and growth prospects of the global writing and marking instruments market for 2017-2021, keeping 2016 as the base year for calculating the market size. To calculate the market size, the report considers revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers. Commercial consumers include corporations, schools, and universities. Non-commercial consumers include individual customers. The market has been segmented based on types of product, geography, and distribution channel.On the basis of the type of product, the global writing and marking instruments market

has been segmented as follows:Pens,Pencils,Coloring writing instruments,Markers and highlighters,Writing accessories.

PART 01: Executive summary 5

PART 02: Scope of the report 16

Market overview 16

Top-vendor offerings 18

Other prominent vendors 19

PART 03: Market research methodology 22

Research methodology 22

Economic indicators 22

PART 04: Introduction 23

Key market highlights 23

PART 05: Market landscape 25

Global stationery market 25

PART 06: Stationery supplies - distribution network 27

PART 07: Market overview 29

Global writing and marking instruments market 29

Five forces analysis 31

PART 08: Market segmentation by product 32

Global writing and marking instruments market by

product 32

Pens 33

Pencils 35

Coloring writing instruments 36

Markers and highlighters 37

Writing accessories 38

Geographical segmentation 40

Global writing and marking instruments market by

geography 40

Writing and marking instruments market in APAC 41

Writing and marking instruments market in Europe 43

Writing and marking instruments market in North

America 44

Writing and marking instruments market in ROW 45

PART 09: Key leading countries 47

PART 10: Market drivers 49

Emergence of luxury segment 49

Rising product innovation and R&D 49

Personalization and customization of pens 50

Growth of multi-function pens 51

PART 11: Impact of drivers 52

PART 12: Market challenges 53

Threat from counterfeit products and local brands 53

Emergence of digitization 54

Growth in e-mail communications 54

Continuous decline in profit margins of vendors and

retailers 55

PART 13: Impact of drivers and challenges 56

PART 14: Market trends 57

Increase in number of home offices 57

Growth in e-commerce 57

Upsurge in promotional products market 59

Emergence of adult art books 59

PART 15: Vendor landscape 60

Competitive scenario 60

Competitive benchmarking 61

PART 16: Key vendor analysis 63

Crayola 63

Faber-Castell 63

Mitsubishi Pencil 64

Newell Brands 65

PILOT 65

BIC 66

PART 17: Appendix 68

List of abbreviation 68

PART 18: Explore Technavio 69