2019 年5 月传媒板块整体下跌9.3%，跑输上证指数3.4pct。其中互联网/电影动画/整合营销/广播电视/平面媒体板块分别下跌13.0%/8.6%/10.7%/3.7%/5.9%。

市场回顾 .................................................................................................................................................. 4

行业数据回顾 ............................................................................................................................................... 6

1. 电影&院线 ......................................................................................................................................... 6

2. 剧集&视频 .......................................................................................................................................... 8

3. 网络游戏 ............................................................................................................................................ 9

4. 在线音乐&在线阅读..................................................................................................................... 11

5. 广告营销 ....................................................................................................................................... 12

6. 图书出版 .......................................................................................................................................... 13