Fabric conditioner is a constituent added to clothes during the washing process to make them softer and more durable. The chemicals in these products also remove stains and prevent the fabric from developing static electricity, extending the life of the garment. A fabric conditioner functions by depositing a lubricating chemical on the fabric, which imparts it softness, reduces static cling, and maintains the shape of the garment. Most conditioning products contain added fragrances. Fabric conditioners are available in various forms such as liquids, crystals, capsules, sprays, and sheets.The popularity of fabric conditioners has grown over the last few years as manufacturers developed new formulations that provide enhanced softness with pleasing fragrances. We expect that the global fabric conditioner market will see steady year-over-year growth during the forecast period, at a CAGR of 5.75% in terms of revenue.Growth in the market is being driven by the increasing demand for fragranced and organic laundry care products, and considerable prospects lie in underpenetrated and unpenetrated developing countries. The market is seeing increasing demand from APAC and South and Central America, where many countries have had healthy economic growth over the last five years. This has led to increase in disposable incomes and improvements in lifestyles. Consumers here are increasingly switching from cheap mass brands to premium brands in household goods.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

Key market highlights 25

PART 05: Market landscape 27

Market overview 27

Five forces analysis 28

PART 06: Market segmentation by product type 29

Market overview 29

PART 07: Segmentation by distribution channel 32

Global fabric conditioner market by distribution

channel 32

PART 08: Geographical segmentation 34

Fabric conditioner market by geography 34

Fabric conditioner market in the Americas 35

Fabric conditioner market in EMEA 37

Global fabric conditioner market in APAC 40

PART 09: Key leading countries 41

US 41

UK 41

China 41

France 41

Japan 42

PART 10: Market drivers 43

Growing popularity of concentrated fabric conditioners 43

High demand for eco-friendly fabric conditioners 43

Increase in marketing initiatives 44

PART 11: Impact of drivers 45

PART 12: Market challenges 46

Indoor air pollution 46

Increase in allergies 46

High product prices 46

PART 13: Impact of drivers and challenges 47

PART 14: Market trends 48

Demand for new formats of fabric conditioners 48

Growth in apparel industry 48

PART 15: Vendor landscape 49

Competitive scenario 49

PART 16: Key vendor analysis 50

Colgate-Palmolive 50

Henkel 52

Procter & Gamble (P&G) 54

Reckitt Benckiser 55

Unilever 56

Other prominent vendors 58

PART 17: Appendix 60

List of abbreviations 60

PART 18: Explore Technavio 61