The cloud computing market in Latin America is growing at a significant growth rate in the wake of widespread use of cloud computing solutions in small and mediumsized businesses (SMBs) in Brazil, Mexico, and Argentina. Leading vendors have invested in setting up data centers across Latin America to expand their cloud business in the domestic market. Large enterprises are subscribing to advance cloud computing technologies such as OpenStack.Microsoft has transformed its cloud offerings through advanced technologies such as machine learning and artificial intelligence.The automation of operational processes in industries such as manufacturing, and the use of analytical tools to predict consumer preferences and market dynamics should boost the implementation of cloud computing solutions. Vendors are investing in industry-specific cloud solutions to support the requirements of Industry 4.0 in the manufacturing sector. The adoption of industrial cloud solutions is high in
the Americas and is projected to gain ground in the emerging markets as well. Telecom companies in Latin America are revamping their infrastructure to build intelligent information and communications technology (ICT) solutions to transform networking systems, especially in emerging markets. In 2016, Telefonica Peru partnered with Huawei, a leading Chinese telecom company, to construct ultrabroadband (UBB) network across Peru. The ICT reforms across Latin America will help enterprises to increase digitalization in operational process. Digitalization
across industry verticals such as banking, financial services and insurance (BFSI) and telecom will boost the demand for cloud computing services in emerging markets.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................ 6

Market overview 6

Countries covered 7

Top-vendor offerings 8

PART 03: Market research methodology ........................... 9

Research methodology 9

Economic indicators 9

PART 04: Introduction ....................................................... 10

Key market highlights 10

PART 05: Market landscape .............................................. 13

Market overview 13

Market size and forecast 14

Five forces analysis 16

PART 06: Market segmentation by services .................... 17

Cloud computing market in Latin America by services 17

SaaS 19

IaaS 21

PaaS 22

PART 07: Market segmentation by IT deployment model ..

............................................................................ 25

Cloud computing market in Latin America by IT

deployment model 25

Private 26

Public 26

Hybrid 27

PART 08: Geographical segmentation ............................. 28

Cloud computing market in Latin America by

geography 28

PART 09: Key leading countries ....................................... 29

Brazil 29

Mexico 31

Argentina 33

Colombia 35

Chile 36

Peru 38

PART 10: Market drivers ................................................... 40

Digital transformation in businesses 40

Adoption of advanced technologies to support Industry

4.0 42

Rising popularity of service-oriented architecture 42

Increased adoption of cloud computing in SMBs 43

Shift from CAPEX to OPEX model 44

PART 11: Impact of drivers ............................................... 45

PART 12: Market challenges ............................................. 46

Technical complexities in cloud implementation 46

Concerns over cloud security 47

Bandwidth limitations 48

Interoperability issues 48

PART 13: Impact of drivers and challenges .................... 50

PART 14: Market trends .................................................... 51

Growing momentum of cloud brokerage services 51

Increased adoption of big data and analytics 52

Emergence of cloud platform for machine-to-machine

and Internet of Things 54

Evolution of OpenStack 55

Database as a service: The next big thing 57

Software developers embracing cloud integrated

development environment 58

Rise of container technology 59

Advent of DevOps 60

Proliferation of network as a service 61

PART 15: Vendor landscape ............................................. 63

Competitive scenario 63

Other prominent vendors 64

PART 16: Key vendor profile ............................................ 66

AWS 66

Microsoft 67

IBM 68

Google 71

Salesforce 74

PART 17: Appendix ........................................................... 77

List of abbreviations 77

PART 18: Explore Technavio ............................................ 78