关键词：亚太地区；传媒；广播；印刷；新媒体；市场环境；市场趋势
摘 要：Asia-Pacific media industries are generally categorized into three widely diverse key segments — broadcast, print and new media. Media content and products with nationwide reach tend to be less popular than local and regional output. Regional governments have relaxed ownership rules to attract more local and overseas investment, resulting in regional media ownership being highly concentrated. The level of concentration, however, varies from country to country. Media content from countries with more established media industries, such as Australia,Hong Kong,JapanandSouth Korea, tends to be more popular and available globally in many languages through cable and satellite services and some free-to-air channels.