The innovation in dispensing systems in terms of aesthetic design as well as technology is augmenting the global kegerators market’s growth. Technology enables manufacturers to launch travel-size kegerators that are portable and work with same efficiency level as a regular kegerator does. ManCan is a popular brand of travel-size kegerators that are available in two different capacities: one gallon

(128 oz.) and half a gallon (64 oz.).To be competent enough and increase brand value, beer manufacturers are also coming up with beer dispensing systems or kegerators. They are partnering with beer dispenser manufacturers to produce such products for both residential and commercial use. For instance, global leading beer manufacturer Heineken has launched beer kegerator KRUPS and HEINEKEN B100 BeerTender with Heineken draught keg technology, by partnering with beer dispenser manufacturer Krups.Developed countries such as the US and the UK present relatively mature markets for beverage dispensing systems as a whole. While these markets are subject to product innovation and subsequent product launches to gain a competitive edge,developing countries like China, Brazil, Russia, Turkey, South Africa, the UAE, and India also now have a significant share in the global market. Also, key vendors are increasingly focusing their attention on these countries. For instance, Haier expanded its business in both South Africa and the UAE in 2015.

PART 01: Executive summary 7

Highlights 7

PART 02: Global kegerators market summary 8

Differentiating factors of market 8

Consumer insights 8

Market opportunity 9

Merchandising management for kegerators retailers 9

Market entry barriers 10

PART 03: Scope of the report 11

Market overview 11

Key-vendor offerings 14

PART 04: Market research methodology 15

Research methodology 15

Economic indicators 15

PART 05: Introduction 16

Key market highlights 16

PART 06: Economic indicators 21

Global economic indicators 21

PART 07: Market landscape 27

Market size and forecast 27

Five forces analysis 30

PART 08: Market segmentation by end-use 31

Global kegerators market by end-use 31

Global residential kegerators market 33

Global commercial kegerators market 34

PART 09: Market segmentation by product category 37

Global kegerators market by product category 37

Global single-tap kegerators market 38

Global multiple-tap kegerators market 39

PART 10: Market segmentation by product size 41

Global kegerators market by product size 41

Global full-size kegerators market 42

Global mini kegerators market 43

PART 11: Distribution channel segmentation 45

Global kegerators market by distribution channel 45

Retail channel 45

Department stores 46

Wholesale channel 47

PART 12: Geographical segmentation 48

Global kegerators market by geography 48

Kegerators market in Europe 49

Kegerators market in the Americas 53

Kegerators market in APAC 57

Kegerators market in MEA 61

PART 13: Key leading countries 63

US 64

China 66

Germany 68

PART 14: Market drivers 70

Cost-saving benefit with bulk purchase of keg packaged

beer format 70

Redefined drinking culture 70

Multi-featured product offerings 71

PART 15: Impact of drivers 72

PART 16: Market challenges 73

Conversion of regular refrigerators into kegerators 73

High involvement in maintenance of equipment and risk

of beer contamination 73

PART 17: Impact of drivers and challenges 74

PART 18: Market trends 75

Growing demand for energy-efficient kegerators 75

Demand for premium draft wine 75

Shift toward vertical integration 75

PART 19: Vendor landscape 76

Competitive scenario 76

Comparative analysis of key vendors 77

Danby Products 79

Felix Storch Inc. 80

Living Direct Inc. 82

U.S. Cooler Company (U.S. Cooler) 84

Versonel 85

Other prominent vendors 86

PART 20: Appendix 87

List of abbreviations 87

PART 21: Explore Technavio 88