Guarana, which is one of the best alternatives to caffeine, is expected to generate a high demand during the forecast period owing to its many health benefits. Though there are many factors driving the global guarana market, increasing awareness about the health benefits of consuming guarana, coupled with the growing inclination toward a healthy lifestyle, will significantly fuel the market. However, the market is also challenged by factors such as the high competition from other super food products like quinoa and chia seeds, limited production of guarana, and the side effects of these seeds. New product launches and clean product labeling are major emerging trends in the market, which will be accompanied by an increase in online purchase to drive the market during the forecast period.

PART 01: Executive summary 6

PART 02: Scope of the report 18

PART 03: Research Methodology 23

PART 04: Introduction 26

Key market highlights 26

PART 05: Market landscape 27

Market outline 27

Global super foods market 27

Market overview 28

Five forces analysis 29

PART 06: Market segmentation by application 30

Global guarana market segmentation by application 30

Global guarana for beverages 31

Global guarana market for confectionery 32

Global guarana market for other applications 33

PART 07: Market segmentation by product form 34

Global guarana market segmentation by product form 34

Global liquid guarana market 34

Global powdered guarana market 35

PART 08: Geographical segmentation 36

Segmentation of global guarana market by geography 36

Guarana market in the Americas 36

Guarana market in APAC 37

Guarana market in EMEA 38

PART 09: Key leading countries 39

Brazil 40

US 41

Japan 42

PART 10: Decision framework 43

PART 11: Drivers and challenges 45

Market drivers 46

Impact of drivers on key customer segments 48

Market challenges 49

Impact of challenges on key customer segments 51

PART 12: Market trends 52

New product launches 52

Online trends 52

Clean labeling 53

PART 13: Vendor landscape 54

Competitive scenario 54

PART 14: Key vendor analysis 55

Ambev 55

Duas Rodas Industrial 56

Herboflora 56

IRIS TRADE 57

Prover Brasil for Export 58

The Green Labs 59

Vitaspice 60

Other prominent vendors 61

PART 15: Appendix 63

List of abbreviations 63

PART 16: Explore Technavio 64