The off-road segment of recreational activities consisting of all-terrain vehicles (ATVs) and snowmobiles is one of the fastest growing markets compared with the conventional segments in the motorsports industry.The growth in the number of off-road adventure enthusiasts and increased demand from the defense sector for seamless movement across tough terrains has pushed the growth of the ATV market.This report covers the present scenario and the prospects of the global all-terrain vehicle (ATV) market 2016-2020. To calculate the market size, the total units of vehicle production, which also include snowmobiles, has been considered.In addition, the report discusses the major drivers that influence the growth of the global all-terrain vehicles market. It also outlines the challenges faced by the vendors and the market at large, as well as the emerging trends. Snowmobiles are only prevalent in Europe and the US and are not at all in use in Asia-Pacific (APAC), so they have been excluded from the APAC segment.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Market overview 7

Top-vendor offerings 8

PART 03: Market research methodology 9

Research methodology 9

Economic indicators 9

PART 04: Introduction 10

Key market highlights 10

PART 05: Market landscape 12

Market overview 12

Market size and forecast 13

Five forces analysis 14

PART 06: Market segmentation by application 15

Global ATV market by application 15

Market size and forecast 16

Global UTV market 17

Global ATV market 19

Global snowmobile market 21

PART 07: Geographical segmentation 22

Market size and forecast 23

ATV and snowmobile market in Americas 23

ATV market in EMEA 27

ATV market in APAC 29

PART 08: Key leading countries 31

PART 09: Market drivers 32

Growing use as a means of transport on uneven roads 32

Increasing demand for military and defense operations 32

Rise in off-road recreation activities 32

PART 10: Impact of drivers 34

PART 11: Market challenges 35

PART 12: Impact of drivers and challenges 38

PART 13: Market trends 39

PART 14: Vendor landscape 40

Competitive scenario 40

Other prominent vendors 40

PART 15: Key vendor analysis 42

Polaris 42

Bombardier Recreational Products 44

Arctic Cat 46

Yamaha Motor 48

Honda Motor 50

Recent developments 50

PART 16: Appendix 52

List of abbreviations 52

PART 17: Explore Technavio 53