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马来西亚汽车行业报告(2019-2020年)
Malaysia Automotive Sector Report 2019-2020
In 2017, the motor vehicle market was marked by an intense competition between national and foreign brands. The two national brands, Perodua and Proton, boast strong participation in the Malaysian market, jointly representing 47.8% of the domestic sales. These two manufacturers built their competencies as a result of government support. Since 2010, the government has been seeking to liberalise the market to foster competition and innovation within the industry. As a consequence of this, Japanese brands expanded their operations in the country. Moreover, Honda became the secondlargest seller in 2016, surpassing Proton.
01 EXECUTIVE SUMMARY
02 SECTOR IN FOCUS
03 COMPETITIVE LANDSCAPE
04 COMPANIES IN FOCUS
05 REGULATORY ENVIRONMENT
06 PASSENGER VEHICLES
07 MOTORCYCLES
08 COMMERCIAL VEHICLES
09 AUTO PARTS