Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. In developing economies such as India and China, an increase in disposable income and improved hygiene standards have resulted in increased spending on personal hygiene products. The use of deodorants in India is predominantly centered around urban areas. Approximately 67% of the population is housed in village areas, which remain a largely untapped market for deodorant manufacturers. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product type

Global deodorant market by product type 2015-2020

Global spray deodorant market

Global roll-on deodorant market

Global stick and solid deodorant market

Global other deodorants market

PART 07: Market segmentation by distribution channel

Segmentation of market by distribution channel

PART 08: Geographical segmentation

Global deodorant market by geography 2015-2020

Deodorant market in Europe

Deodorant market in Americas

Deodorant market in APAC

Deodorant market in MEA

PART 09: Key leading countries

US

Germany

Japan

PART 10: Market drivers

Increasing concern about hygiene among consumers

Demand for antiperspirants

Increasing demand for male grooming products

Demand for multifunctional deodorants

PART 11: Impact of drivers

PART 12: Market challenges

Concerns related to toxicity of chemicals

Threat from counterfeit deodorant products

Environmental impact of deodorants

PART 13: Impact of drivers and challenges

PART 14: Market trends

Demand for organic and natural deodorant products

Limited edition deodorant collections to boost sales

New deodorant product formulations

PART 15: Vendor landscape

Competitor landscape

Key market vendors

Avon Products

Beiersdorf

Colgate-Palmolive

Henkel

P&G

Unilever

Other prominent vendors

PART 16: Explore Technavio