关键词：服务微型企业；营销产品和服务；销售的产品格式；个性化的概念；能够增加；产品附加值；蓝牙低功耗设备
摘 要：From serving micro business marketing products and services to selling product formats to consumers seeking personalized greeting cards, calendars, stationery, apparel, photo books, and related photo products, the concept of personalization enables businesses to add value to their products. Retailers are adopting personalization to provide a tailored shopping experience for consumers. Targeted and personalized offers are provided to the customers online as well as offline using data analytics to study buying patterns. Beacon and other Bluetooth low energy devices are used to detect and broadcast personalized offers through retail outlets.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market overview in terms of skill and

technology

Market overview in terms of skill and technology

PART 07: Market segmentation by application

Global non-photo personalized gifts market by

application

PART 08: Market segmentation by product type

Global non-photo personalized gifts market by product

type

PART 09: Geographical segmentation

Global non-photo personalized gifts market by

geography

Non-photo personalized gifts market in Americas

Non-photo personalized gifts market in MEA

PART 10: Key leading countries

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

Multiple revenue streams

Key recommendations on strategy

Key factors for growth

Other prominent vendors for personalized gifts

PART 17: Key vendor analysis

CafePress

Cimpress

Getting Personal

PersonalizationMall

Things Remembered

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio