The beauty industry can be divided into two broad segments — mass beauty care and premium beauty care — on the basis of the target market and product pricing. Mass products are targeted at the middle- and lower-income classes (C, C-/D+, and D/E class) population, whereas, the premium products are targeted at the upper-income class (A/B and C+) or the affluent class of the population.

PART 01: Executive summary

Highlights

PART 02: Global skin care market summary

PART 03: Scope of the report

Market overview

Key-vendor offerings

PART 04: Market research methodology

Research methodology

Economic indicators

PART 05: Introduction

Key market highlights

PART 06: Market landscape

Market overview

Market size and forecast

Differences between creams, lotions, and serums

Differences between serums, essences, and

ampoules

Five forces analysis

PART 07: Market segmentation by product category

Global facial serum market by product category

Global eye serums market

Global blemish and acne treatment serums market

Global face sunscreen serums market

Global face moisturizing serums market

Global facial self-tanning serums market

PART 08: Retail format segmentation

Global facial serum market by retail format

Specialty retail stores

Department stores

Hypermarkets, supermarkets, and convenience stores

Others

PART 09: Geographical segmentation

Geographical segmentation

Facial serum market in the Americas

Facial serum market in Europe

Facial serum market in APAC

Facial serum market in MEA

Overall comparison of regions

PART 10: Key leading countries

US

Brazil

Japan

China

UK

PART 11: Market drivers

Portfolio extension to include products with different

properties

Rising sales of premium products and growing middleclass

aspirational spending

Aging population

PART 12: Impact of drivers

PART 13: Market challenges

Increasing number of domestic and niche brands

Patent-driven market

Criticality of inventory management and product

sourcing

PART 14: Impact of drivers and challenges

PART 15: Market trends

Increasing use of natural and organic ingredients

Packaging innovations

Leveraging online channel and in-store digital

initiatives

PART 16: Vendor landscape

Competitive scenario

Comparative analysis of the key vendors

Beiersdorf

Estée Lauder

L’Oréal

Procter & Gamble (P&G)

Shiseido

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio