A mobile coupon refers to the electronic ticket that is solicited or delivered by the cell phone that can be exchanged for a financial discount or rebate while making a purchase of a product or service. Generally, the coupons are issued by the manufacturers of customer packed goods and services.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Countries covered

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Overview of mobile coupons

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Geographical segmentation

Global mobile coupons market by geography

EMEA

Americas

APAC

PART 07: Market drivers

Growth in smartphone and Internet users

Higher redemption rates

Embracing mobile data services

PART 08: Impact of drivers

PART 09: Market challenges

Distribution channel remains non-targeted

Infrastructure inadequacies

Lack of awareness and slow adoption of mobile

payments in developing countries

PART 10: Impact of drivers and challenges

PART 11: Market trends

Leverage social media channels for better customer

connectivity and market penetration

Tapping different market segment

Digitized coupons heavily funded through digital

platforms

PART 12: Vendor landscape

Competitive landscape

Other prominent vendors

PART 13: Key vendor profile

Google

PayPal

Visa

Recent developments

PART 14: Appendix

List of abbreviations

PART 15: Explore Technavio