In 2015, the water-soluble paints segment was the largest product segment of the global waterborne coatings market, accounting for 49.5% market share. These paints are predominantly used in the developed economies, such as the US and Europe because they have low VOC content. These paints are used for coating automotive parts, such as interior body parts to prevent them from corrosion and mechanical stress.In 2015, the architecture industry was the largest end-use segment of the global waterborne coatings market, accounting for 32% market share. The growth of the housing and construction markets in APAC is contributing to market growth, with China as the leading consumer of waterborne architectural coatings. In APAC,infrastructure spending is expected to reach $8.85-$8.95 trillion by 2025 from $4.3-4.4 trillion in 2015.In 2015, APAC was the largest geographical segment of the global waterborne coatings market, accounting for 39.5% market share. APAC is expected to be the fastest-growing region (CAGR 5.8%) in the global waterborne coatings market.This fast-paced growth of the waterborne coatings market in APAC was attributed to rapid industrialization and the flourishing automotive industry. Countries such as China and India will drive the demand for waterborne coatings in the region.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Market overview 7

PART 03: Market research methodology ......................... 11

Research methodology 11

Economic indicators 11

PART 04: Introduction ....................................................... 12

Key market highlights 12

PART 05: Market landscape .............................................. 15

Market size and forecast 15

Five forces analysis 16

PART 06: Market segmentation by product ..................... 17

Global waterborne coatings market by product 17

Global waterborne coatings market by water-soluble

paints 18

Global waterborne coatings market by emulsion-latex

coatings 20

Global waterborne coatings market by water-based alkyd

coatings 22

PART 07: Market segmentation by end-use industry ..... 23

Global waterborne coatings market by end-use

industry 23

Global waterborne coatings market in architecture

industry 24

Global waterborne coatings market in automotive

industry 25

Global waterborne coatings market in general industry 27

Global waterborne coatings market in wood industry 28

Global waterborne coatings market in marine industry 29

Global waterborne coatings market in coil industry 30

Global waterborne coatings market in other industries 31

PART 08: Market segmentation by geography ................ 32

Global waterborne coatings market by geography 32

Waterborne coatings market in APAC 33

Waterborne coatings market in EMEA 35

Waterborne coatings market in Americas 36

PART 09: Market drivers ................................................... 38

Recovery of global housing market 38

Decrease in demand for solvent-based coating 39

Increase in focus on R&D by vendors 40

PART 10: Impact of drivers ............................................... 42

PART 11: Market challenges ............................................. 43

Fluctuations in raw material costs affecting product costs

and operations 43

Increasing use of new coating process technology 44

High cost of waterborne coatings and lack of awareness

in developing economies 44

PART 12: Impact of drivers and challenges .................... 45

PART 13: Market trends .................................................... 46

Growing demand for do-it-yourself (DIY) waterborne

paints among consumers 46

Growing consumption of nanocoatings 47

Demand from emerging economies 48

PART 14: Vendor landscape ............................................. 50

Competitive scenario 50

Major market vendors 52

Other prominent vendors 52

PART 15: Key vendor analysis ......................................... 54

Akzo Nobel 54

Axalta Coating Systems 55

BASF 57

PPG Industries 59

RPM International 61

Sherwin-Williams 63

PART 16: Appendix ........................................................... 65

List of abbreviations 65

PART 17: Explore Technavio ............................................ 66