关键词：HUD；显示信息；透明的屏幕；指标；汽车和航空；提高；态势感知能力；安全裕度
摘 要：An HUD is a display indicator that displays information onto a transparent screen, combiner, or windshield. The major application sectors of HUDs are automotive and aviation. The main use of HUDs in these sectors is to increase situational awareness and enhance safety margins. The primary components of HUDs are.
目 录：

1. Abbreviations

2. Executive Summary

3. Scope

3.1 Market size calculation

Key takeaways from primary and secondary research

3.2 Assumptions and definitions

4. Introduction

4.1 HMD versus HUD

5. Evolution of HUDs

6. Market Landscape

6.1 Market overview

7. HUD Components

8. Technology Landscape

9. Automotive Industry in Germany:

Overview

10. Market Landscape

10.1 Market size and forecast by unit shipment

10.2 Market size and forecast by revenue

11. Market Segmentation by End-user

11.1 Automotive HUD market in Germany by end-user

11.2 Premium car HUD market in Germany

11.2.1 Market size and forecast by unit shipment

11.2.2 Market size and forecast by revenue

11.3 Sports car HUD market in Germany

11.3.1 Market size and forecast by unit shipment

11.3.2 Market size and forecast by revenue

11.4 Mid-size car HUD market in Germany

11.4.1 Market size and forecast by unit shipment

11.4.2 Market size and forecast by revenue

12. Market Segmentation by Product

12.1 Global automotive HUD market by product

13. Market Segmentation by Display

Technologies

14. Five Forces Analysis

15. Drivers

15.1 Strong rise in car production

15.2 Efficient value chain management

15.3 UR:BAN research initiative

15.4 Need to improve safety and convenience for

drivers

15.5 Combiner HUD development

15.6 Increasing provision for product differentiation

15.7 Most attractive FDI destination in Europe

16. Market Challenges

16.1 High production costs of HUDs

16.2 Cyclical nature of automotive sales and

production

16.3 Economic uncertainty

16.4 Driver distractions

17. Self-driving Concept Car: A Big

“Challenge” or “Opportunity” Ahead for

HUDs?

18. Market Trends

18.1 Paradigm shift in automotive industry in Germany

18.2 Market consolidation

18.3 Declining ASP of HUDs

18.4 AR HUDs

18.5 Vehicle safety regulations

19. Competitive Landscape

19.1 Competitive scenario

20. Key Vendor Analysis

20.1 Continental

20.1.1 Key Facts

20.1.2 Business Overview

20.1.3 Business Segmentation by Revenue 2013

20.1.4 Business Segmentation by Revenue 2012 and 2013

20.1.5 Geographical Segmentation by Revenue 2013

20.1.6 Business Strategy

20.1.7 Recent Developments

20.1.8 SWOT Analysis

20.2 Delphi Automotive

20.2.1 Key Facts

20.2.2 Business Overview

20.2.3 Business Segmentation by Revenue 2014

20.2.4 Business Segmentation by Revenue 2013 and 2014

20.2.5 Geographical Segmentation 2014

20.2.6 Business Strategy

20.2.7 Recent Developments

20.2.8 SWOT Analysis

20.3 DENSO

20.3.1 Key Facts

20.3.2 Business Overview

20.3.3 Business Groups by Revenue 2014

20.3.4 Business Groups by Revenue 2013 and 2014

20.3.5 Geographical Segmentation by Revenue 2014

20.3.6 Business Strategy

20.3.7 Recent Developments

20.3.8 SWOT Analysis

20.4 Nippon Seiki

20.4.1 Key Facts

20.4.2 Business Overview

20.4.3 Business Segmentation by Revenue 2014

20.4.4 Business Segmentation by Revenue 2013 and 2014

20.4.5 Geographical Segmentation by Revenue 2014

20.4.6 Business Strategy

20.4.7 SWOT Analysis

20.5 Robert Bosch

20.5.1 Key Facts

20.5.2 Business Overview

20.5.3 Business Segmentation by Revenue 2013

20.5.4 Business Segmentation by Revenue 2012 and 2013

20.5.5 Geographical Segmentation by Revenue 2013

20.5.6 Business Strategy

20.5.7 Recent Developments

20.5.8 SWOT Analysis

20.6 Visteon

20.6.1 Key facts

20.6.2 Business overview

20.6.3 Business segmentation by revenue 2014

20.6.4 Business segmentation by revenue 2013 and 2014

20.6.5 Geographical segmentation by revenue 2014

20.6.6 Business strategy

20.6.7 Recent developments

20.6.8 SWOT analysis

20.7 Yazaki

20.7.1 Key facts

20.7.2 Business overview

20.7.3 Key offerings

20.7.4 Net sales by 2012 and 2013

20.7.5 Geographical segmentation by revenue 2014

20.7.6 SWOT analysis