One of the primary factors driving the global automotive active seat head rests (ASHR) market is the rising incidences of whiplash-related injuries, especially in first world countries. Automotive insurance companies are taking notice of the trend, thereby pioneering the work on ASHR globally.There has been no lack of the regulatory push for ASHR in comparison with several safety-related advanced driver assistance systems (ADAS), which have waited for years to get approval from regulatory bodies.In this report, Technavio covers the present scenario and the growth prospects of the global ASHR market for 2016-2020. To calculate the size of the market, we have considered a combination of top-down and bottom-up approaches, wherein our inhouse databases have been used to arrive at the global ASHR market size.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 8

Market overview 8

Report coverage 8

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

Automotive seating systems: A look back in history 12

ASHR: Intermediate stage to smart seats 12

Smart seats: The future? 14

PART 05: Market landscape .............................................. 16

Market overview 16

Testing and evaluation of ASHR 16

Market size and forecast: ASHR market 16

Product life cycle (PLC): ASHR 17

A few regulatory frameworks governing ASHR 18

Five forces analysis 19

PART 06: Market segmentation by geography ............... 20

PART 07: Market drivers ................................................... 28

Demand side drivers 28

OEM and regulatory drivers 33

Technological drivers 34

PART 08: Market challenges ............................................. 35

Technological challenges 35

Consumer-centric limitations 40

PART 09: Market trends: The next stage of ASHR

evolution ............................................................ 42

Central concept behind evolution of ASHR systems:

Informative and algorithmic independence 42

Working mechanism trends 43

PART 10: Vendor landscape ............................................. 44

Competitive benchmarking 44

PART 11: Key vendor analysis ......................................... 47

Lear Corporation 47

Johnson Controls 53

Grammer AG 56

PART 12: Appendix............................................................ 57

List of abbreviations 57

PART 13: Explore Technavio ............................................ 58