关键词：啤酒；最普遍；食用酒精饮料；亚太地区；战略营销；牵引力市场；增长
摘 要：Beer is the most commonly consumed alcoholic beverage. APAC has become one of the major consumers of beer worldwide. China and India are currently the two highest consumers of the beverage in APAC. Growing disposable income has led to people spending more on non-essential items and the growing affinity toward Western lifestyles has resulted in more people visiting bars and pubs, resulting in a greater consumption of beer. The introduction of premium products and their strategic marketing have also given considerable traction to market growth. The growing demand for craft beers is leading to an increase in the number of microbreweries in the region, and is likely to bode well for the market in the next five years.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast by Revenue

06.3 Market Size and Forecast by Volume

06.4 Five Forces Analysis

07. Beer Brewing and Distribution Process

08. Market Segmentation by Product

08.1 Segmentation of Beer Market in APAC by

Product

Market Size and Forecast for Standard Lager Segment

Market Size and Forecast for Premium Lager Segment

Market Size and Forecast for Ales and Stouts Segment

Market Size and Forecast for Specialty Beers Segment

Market Size and Forecast for Low-alcohol Beers Segment

09. Market Segmentation by Distribution

Channel

09.1 Segmentation of Beer Market in APAC by

Distribution Channel

10. Geographical Segmentation

10.1 Beer Market in APAC by Geography

10.2 Beer Market in China

Market Size and Forecast

10.3 Beer Market in Japan

Market Size and Forecast

10.4 Beer Market in Australia

Market Size and Forecast

10.5 Beer Market in South Korea

Market Size and Forecast

10.6 Beer Market in India

Market Size and Forecast

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and Their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and Their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Market Share Analysis 2014

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 Asahi Group

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Recent Developments

SWOT Analysis

19.2 AB InBev

Key Facts

Business Overview

Business Segmentation by Revenue 2014

Business Segmentation by Revenue 2013 and 2014

Business Strategy

Recent Developments

SWOT Analysis

19.3 Beijing Yanjing Brewery

Key Facts

Business Overview

Revenue Comparison

Recent Developments

SWOT Analysis

19.4 Chinese Resource Enterprise

Key Facts

Business Overview

Business Segmentation

Geographic Segmentation

SWOT Analysis

19.5 Tsingtao Brewery

Key Facts

Business Overview

Revenue Comparison

Recent Developments

SWOT Analysis

20. Other Reports in this Series