B2B media refers to the communication channel between the vendors and their customers. For a B2B vendor, the customer cannot necessarily be a consumer. Business organizations constitute the customers of B2B vendors and require a different media mix to get business from them. For instance, if a vendor has to pitch in for hydraulic hose pipes, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors, who work in the same field. In contrast, the home owner will care little about the technicalities in the manufacturing of hose pipes that are being used in the garden.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Base year

Vendor segmentation

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by type

Global B2B media market by type

Global B2B media market by events

Global print B2B media market

Global digital B2B media market

Global B2B media market by business information

Market attractiveness

Segment comparison analysis

PART 07: Market segmentation by application

Global B2B media market by application

Global B2B media market in business services

Global B2B media market in IT

Global B2B media market in retail

Global B2B media market in finance

Market attractiveness

Segment comparison analysis

PART 08: Geographical segmentation

Global B2B media market by geography

B2B media market in Americas

B2B media market in EMEA

B2B media market in APAC

Market attractiveness

Segment comparison analysis

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

Competitive scenario

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio