Personal care and home care are one of the major end-users for surfactants. Surfactants are used as ingredients in a variety of products in the personal and home care segment, such as foaming agents, dispersants, emulsifiers, solubilizing agents, cleansers, conditioners, toiletries, and detergents, among others. The personal care i ndustry accounted for a healthy share in the Latin American market, in 2018. Beauty and personal care industry in Latin America grew 42% from 2011 to 2016. In Brazil, the market grew 35% from 2011 to 2016. Brazil is the fourth largest consumer of personal care products trailing after the United States, China, and Japan. Brazil accounts for 9.4% of the global personal care market according to Brazilian association for the personal hygiene, perfume, and cosmetics industry.

1. INTRODUCTION 

2. RESEARCH METHODOLOGY 

3. EXECUTIVE SUMMARY


4. MARKET DYNAMICS 

5. MARKET SEGMENTATION 

6. COMPETITIVE LANDSCAPE 

7. MARKET OPPORTUNITIES AND FUTURE TRENDS 

8. DISCLAIMER