关键词：衣物护理；衣物洗涤剂；织物软化剂；特色产品；漂白剂；复合年增长率
摘 要：The global laundry care market is divided into five major categories: laundry detergents, fabric softeners, specialty products, bleaches, and fabric protectors/static control. The global laundry care market is expected to grow at a CAGR of 4.99% during 2014-2019. APAC led the global laundry care market in 2014 with a market share of 37%,and this region is expected to continue its lead in 2019. The large population, increase in disposable income, and growing awareness among consumers about health and hygiene are driving the global laundry care products market. In terms of distribution in 2014, hypermarkets and supermarkets contributed 39% to the overall revenue of laundry care products worldwide.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market size and forecast by revenue

Market size and forecast by volume

Five forces analysis

PART 06: Market segmentation by product type

Global laundry care market by product type

PART 07: Market segmentation by distribution channel

Global laundry care market by distribution channel 2014-

2019

PART 08: Geographical segmentation

Global laundry care market by geography

PART 09: Key leading countries

China

US

Brazil

UK

Russia

India

Japan

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

Competitive scenario

Market share analysis 2014

Other prominent vendors

PART 16: Key vendor analysis

Church & Dwight

Henkel

Procter & Gamble

Clorox

Unilever

PART 17: Appendix 81

List of abbreviations 81

PART 18: Explore Technavio 82