关键词：文具；卡片；发展经济；生活方式改变；技术创新；电子发展
摘 要：The Global Stationery and Cards market grows in line with changing demographics, developments in the economy, lifestyle changes, technological innovations, and seasonal and cyclic trends. The market has witnessed a significant change since the evolution of electronic media. While stationery has evolved to become a niche market with an assortment of supplies that cater to different customer segments, cards have transformed in their forms and functions. The economic recession of 2008-2009 drastically reduced the sales of these discretionary products. However, the market recovered strongly in 2010 because of the revival of the global economy and is expected to continue to grow at a steady pace.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

07. Global Stationery and Cards Market

07.1 Market Size and Forecast

07.2 Five Forces Analysis

08. Market Segmentation by Product

08.1 Global Stationery and Cards Market by Product .

08.2 Global Stationery Market

08.2.1 Market Size and Forecast

08.3 Global Cards Market

08.3.1 Market Size and Forecast

09. Market Segmentation by Application

09.1 Global Stationery Market by Application

09.2 Global Cards Market by Application 2014-2019

10. Market Segmentation by Distribution

10.1 Global Stationery and Cards Market by

Distribution Segmentation

11. Geographical Segmentation

11.1 Global Stationery and Cards Market by

Geographical Segmentation

11.2 Stationery and Cards Market in Americas

11.2.1 Market Size and Forecast

11.3 Stationery and Cards Market in APAC Region

11.3.1 Market Size and Forecast

11.4 Stationery and Cards Market in Europe

11.4.1 Market Size and Forecast

11.5 Stationery and Cards Market in ROW

11.5.1 Market Size and Forecast

12. Key Leading Countries

12.1 US

12.1.1 Market Size and Forecast

12.2 China

12.2.1 Market Size and Forecast

12.3 Japan

12.3.1 Market Size and Forecast

13. Buying Criteria

14. Market Growth Drivers

15. Drivers and their Impact

16. Market Challenges

17. Impact of Drivers and Challenges

18. Market Trends

Trends and their Impact

19. Vendor Landscape

19.1 Competitive Scenario

19.1.1 Key News

19.1.2 Mergers and Acquisitions

19.2 Market Share Analysis 2014

19.3 Other Prominent Vendors

20. Other Prominent Vendors

20.1 ACCO Brands

20.2 Adveo

20.3 Ardent Group

20.4 American Greetings

20.5 El Corte Inglés

20.6 Hallmark Cards

20.7 Herlitz

20.8 Kaut-Bullinger

20.9 Kokuyo

20.10 Lyreco

20.11 Metro

20.12 Ryman Group

20.13 WH Smith

21. Key Vendor Analysis

21.1 Office Depot

21.1.1 Key Facts

21.1.2 Business Overview

21.1.3 Business Segmentation by Revenue 2013

21.1.4 Business Segmentation by Revenue 2012 and 2013

21.1.5 Geographical Segmentation by Revenue 2013

21.1.6 Business Strategy

21.1.7 Recent Developments

21.1.8 SWOT Analysis

21.2 Staples

21.2.1 Key Facts

21.2.2 Business Overview

21.2.3 Business Segmentation by Revenue 2013

21.2.4 Business Segmentation by Revenue 2012 and 2013

21.2.5 Geographical Segmentation by Revenue 2013

21.2.6 Business Strategy

21.2.7 Recent Developments

21.2.8 SWOT Analysis

21.3 Top Culture

21.3.1 Key Facts

21.3.2 Business Overview

21.3.3 Business Segmentation by Revenue 2013

21.3.4 Business Strategy

21.3.5 Recent Developments

21.3.6 SWOT Analysis

21.4 Walmart

21.4.1 Key Facts

21.4.2 Business Overview

21.4.3 Business Segmentation by Revenue 2014

21.4.4 Business Segmentation by Revenue 2013 and 2014

21.4.5 Geographical Segmentation by Revenue 2014

21.4.6 Business Strategy

21.4.7 Recent Developments

21.4.8 SWOT Analysis

22. Other Reports in this Series