关键词：有机食品；饮料行业；养殖大规模；健康；环境问题
摘 要：With the organic foods and drinks industry continuing to mature, the average size of organic farms has also increased, highlighting a trend toward professional organic farming on a large scale. One of the main factors behind the positive growth expectations is the increasing consumer awareness of health and environmental issues, including food produced using genetically modified organisms (GMOs). Initially, organic labels were associated with vegetables, milk, and bread and sold as niche products. These are now widely available at natural and organic retailers such as Whole Foods Market and Wild Oats and in mainstream supermarkets. Another important factor is the increasingly aggressive and targeted marketing and promotion by the retail sector, which is likely to intensify further as mainstream retailers move into the organic trade. A similar effect is likely to result from the fact that major food manufacturers are also taking an increasing interest in developing organic product lines.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market Overview

Product offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Global organic food and drink market

Global organic drinks market

PART 06: Five forces analysis

PART 07: Market segmentation by product

Market overview

PART 08: Geographical segmentation

Market overview

PART 09: Key leading countries

US

Germany

France

Italy

PART 10: Market drivers

Increasing health-conscious population

Increase in the number of retailers

Increase in government certifications

Growing popularity of organic farming

PART 11: Impact of drivers

PART 12: Market challenges

Premium pricing of organic drinks

Inefficient supply and distribution

Lack of trust in organic food producers

PART 13: Impact of drivers and challenges

PART 14: Market trends

Increase in product innovations

Rise in the number of private label brands

Organic alcohol

Rise of conspicuous consumption

PART 15: Vendor landscape

Competitive scenario

Coca-Cola

Organic Valley

PepsiCo

Suja Juice

The Hain Celestial Group

Other prominent vendors

PART 16: Explore Technavio