关键词：数字营销；最活跃；发展最快；营销技巧；数字化；搜索查询数据；数字媒体
摘 要：Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million emails are sent. These figures emphasize the significance of digital media as a marketing tool.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Base year

Vendor segmentation

Numerical figures

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by type

Global digital marketing spending market by type

Global digital marketing spending market by search

ads

Global digital marketing spending market by display

ads

Global digital marketing spending by social media

Global digital marketing spending by e-mail marketing

Market attractiveness of digital marketing spending by

type

PART 07: Market segmentation by device

Global digital marketing spending market by device

Global digital marketing spending market by desktop

computers

Global digital marketing spending market by mobile

devices

PART 08: Geographical segmentation

Segmentation of global digital marketing spending

market by geography

Digital marketing spending market in Americas

Digital marketing spending market in EMEA

Digital marketing spending market in APAC

Market attractiveness of digital marketing spending by

geography

PART 09: Key leading countries

Key leading countries of global digital marketing

spending market

PART 10: Market drivers

Global digital transformation

Increased credibility

Higher accessibility

Growing proliferation of digital marketing software

Growth in online video viewership

Growth in real-time bidding

Increased popularity of social media inventory

Increasing demand for real-time analytics

PART 11: Impact of drivers

PART 12: Market challenges

No short-term ROI

Prone to cyber crimes

Requirement of skilled workforce

Lack of efficient data management

Barriers to adopting digital marketing solutions among

SMEs

Lack of proper coordinated marketing strategy

PART 13: Impact of drivers and challenges

PART 14: Market trends

Dominance of mobile devices

Advanced targeting options

Marketing automation

New payment methods

Growing demand for digital marketing solutions in

developing countries

PART 15: Vendor landscape

Competitive scenario

Summary of key figures

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio