关键词：户外广告；公开；品牌推广；物理媒体；数字媒体；广告牌；街道设施；公交广告
摘 要：Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or in commercial locations. It is a mass-market medium used to broadcast messages, for branding, and to support campaigns. Outdoor advertising expenses are split between traditional physical media and digital media. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network, such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Base year

Vendor segmentation

Summation errors

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by type

Global outdoor advertising market by type

Global physical outdoor advertising 2014-2019

Global digital outdoor advertising 2014-2019

PART 07: Market segmentation by medium

Global outdoor advertising market by medium

Global billboards advertising market 2014-2019

Global shelter advertising market 2014-2019

Global transit advertising market 2014-2019

Global street furniture advertising market 2014-2019

PART 08: Market segmentation by category

Global outdoor advertising market by category

Market overview

PART 09: Geographical segmentation

Geographical segmentation of global outdoor advertising

market

Outdoor advertising market in APAC 2014-2019

Outdoor advertising market in Americas 2014-2019

Outdoor advertising market in EMEA 2014-2019

PART 10: Key leading countries

PART 11: Top technological trends

PART 12: Vendor landscape

Competitive scenario

Other prominent vendors

PART 13: Key vendor analysis

Clear Channel Outdoor

JCDecaux

OUTFRONT Media

Lamar

Str?er

PART 14: Appendix

List of abbreviations

PART 15: Explore Technavio