关键词：营销自动化；数字化营销；减少；重复性任务；提高工作；传统；营销过程
摘 要：Marketing automation, a part of digital marketing, is used to streamline, schedule, segment, and track marketing campaigns. The software enhances work by reducing repetitive tasks associated with the traditional marketing process. Marketing automation provides various features such as email marketing; campaign creation and management; data collection and storage; and data analysis and reporting. The software connects various marketing channels such as social media, email, and content marketing to collect data and analyze them. It helps organizations generate more revenue and provide a better ROI. It also helps store customer-specific data used in customer segmentation and targeting; categorize customers by common interests and behavior details; develop appropriate marketing patterns; and integrate marketing channels to deliver better user experience to potential customers.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Global Digital Marketing Software Market

06.3 Marketing Automation Process

06.4 Ecosystem of Marketing Automation

06.5 Benefits and Usage

06.6 Market Size and Forecast

06.7 Five Forces Analysis

07. Market Segmentation by End-user

08. Geographical Segmentation

08.1 Global Marketing Automation Software Market

by Geography 2014

08.2 Global Marketing Automation Software Market

by Geography 2014-2019

09. Key Leading Countries

09.1 US

09.2 Germany

09.3 China

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

17.1 Competitive Scenario

17.2 Vendor Analysis 2014

17.3 Top Vendors and Recent Acquisitions

17.4 Other Prominent Vendors

18. Key Vendor Analysis

18.1 Adobe Systems

18.1.1 Key Facts

18.1.2 Business Overview

18.1.3 Business Segmentation by Revenue 2013

18.1.4 Business Segmentation by Revenue 2012 and 2013

18.1.5 Geographical Segmentation by Revenue 2013

18.1.6 Business Strategy

18.1.7 Key Developments

18.1.8 SWOT Analysis

18.2 IBM

18.2.1 Key facts

18.2.2 Business overview

18.2.3 Business segmentation

18.2.4 business segmentation by revenue

18.2.5 Business segmentation by revenue 2013

18.2.6 Business segmentation by revenue 2012 and 2013

18.2.7 Geographical segmentation by revenue

18.2.8 Business strategy

18.2.9 Key developments

18.2.10 SWOT analysis

18.3 Oracle

18.3.1 Key Facts

18.3.2 Business Overview

18.3.3 Business Segmentation by Revenue 2013

18.3.4 Business Segmentation by Revenue 2012 and 2013

18.3.5 Geographical Segmentation by Revenue 2013

18.3.6 Business Strategy

18.3.7 Recent Developments

18.3.8 SWOT Analysis

18.4 Salesforce.com

18.4.1 Key Facts

18.4.2 Business Overview

18.4.3 Business Segmentation

18.4.4 Business Segmentation by Revenue 2013 and 2014

18.4.5 Geographical Segmentation by Revenue 2014

18.4.6 Business Strategy

18.4.7 Recent Developments

18.4.8 SWOT Analysis

18.5 SAP

18.5.1 Key Facts

18.5.2 Business Overview

18.5.3 Business Segmentation

18.5.4 Business Segmentation by Revenue 2013

18.5.5 Business Segmentation by Revenue 2012 and 2013

18.5.6 Geographical Segmentation by Revenue 2013

18.5.7 Business Strategy

18.5.8 Key Developments

18.5.9 SWOT Analysis

18.6 SAS Institute

18.6.1 Key Facts

18.6.2 Business Overview

18.6.3 Revenue Segmentation by Industry 2012

18.6.4 Geographical Segmentation by Revenue 2012

18.6.5 Business Strategy

18.6.6 Recent Developments

18.6.7 SWOT Analysis

19. Other Reports in this Series