关键词：社交媒体；基于网络；工具集成；移动应用；程序创建；共享；交换内容
摘 要：Social media refers to a set of web-based tools that are integrated into a website or mobile app for creating, sharing, and exchanging content. Social media platforms can be classified as blogs, business networks, enterprise networks, forums, media-sharing platforms, virtual worlds, and social networks.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Vendor segmentation

Numerical figures

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Overview of social media

Importance of social media advertising

Current scenario in social media advertising market

Future prospects in social media advertising

PART 05: Market landscape

Market size and forecast

Five forces analysis

PART 06: Market segmentation by device

Global social network ad spending market by device

Global social network ad spending market based on

desktop computers 2015-2020

Global social network ad spending market based on

mobile devices 2015-2020 ($ billions)

PART 07: Market segmentation by countries

Social network ad spending market in major countries

2015

Social network ad spending market in the US

Social network ad spending market in China

Social network ad spending market in the UK 2015-

2020

Social network ad spending market in Japan

Social network ad spending market in South Korea

PART 08: Geographical segmentation

Global social network ad spending market by geography

2015

Americas

APAC

EMEA

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

Competitive scenario

Market share analysis 2014

PART 16: Key vendor analysis

Facebook

Google+

LinkedIn

Twitter

Weibo

YouTube

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio